What is Adobe InDesign

What is Adobe InDesign? Our complete beginner's guide

What is Adobe InDesign, what are its key features and who are the typical users? Read our complete beginner's guide to the desktop publishing software.

Adobe InDesign is the leading software application for content creation and design. It allows graphic designers, marketers, and publishing professionals to create beautiful layouts and publish compelling documents.

What is Adobe InDesign?

Adobe InDesign is a professional desktop publishing software, developed by Adobe Systems. It was released in 1999 as a direct competitor to QuarkXpress.

InDesign quickly achieved industry-wide acceptance for designing and creating print and digital materials. This content included brochures, magazines, books, interactive PDFs, and e-books. With its intuitive interface and powerful features, InDesign empowers designers to create visually captivating layouts with precise typographic control.

How to get started with Adobe InDesign

Adobe offers a free 7-day trial for any user to get to see the software first hand. This is the software in its entirety and not a stripped down trial version.

After completing the trial user can opt to purchase Adobe InDesign as a standalone app purchase or as part of a wider Creative Cloud app bundle.

View the Adobe InDesign product page ➔

How toy get started with Adobe InDesign

Key features and tools

Adobe InDesign offers a wide range of features and tools that make it a preferred choice among content creators. These include:

Advanced layout features

InDesign allows designers to control typography, grids, and alignment accurately. This makes it easier to create professional-looking documents.

Style and typography

The software offers comprehensive typographic control, including character and paragraph styles, OpenType support, hyphenation, and text justification options.

Image editing and integration

InDesign is capable of integrating images and graphics smoothly. It also allows for image manipulation, masking, and direct import from Adobe Photoshop and Adobe Illustrator.

Interactive PDFs and EPUBs

InDesign is great for digital publishing. It allows users to create interactive documents with hyperlinks, buttons, video, audio, and animations. This makes documents like PDFs and EPUBs even more engaging.

Data Merge

InDesign has a data merge feature. This helps users to create personalised documents, such as newsletters or mailing labels, more efficiently.

Preflight and packaging

The software includes preflight tools to check for errors before exporting files. Additionally, it offers packaging options to gather all necessary assets for printing or sharing.

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Print media

Print and digital media

Adobe InDesign excels at print design, such as brochures, magazines, and books. It offers precise layout control and has advanced typography features and supports CMYK colour spaces. This ensures high-quality output for professional printing and page designs.

The software also caters to the digital realm, enabling the creation of interactive digital publications for tablets, smartphones, and the web. It supports export to EPUB, HTML, and SWF formats, allowing designers to incorporate multimedia elements and create immersive reading experiences.

Seamless integration with Adobe Creative Cloud

Adobe InDesign works in harmony with other Adobe Creative Cloud apps such as Photoshop, Illustrator, and Acrobat. This creates an efficient and unified workflow. This integration allows designers to leverage the strengths of different tools, transferring files back and forth effortlessly.

Adobe InDesign also offers extensibility through third-party plugins and scripts. These extensions enhance the software's capabilities by providing additional features, automation options, and customised workflows tailored to specific needs.

These features could be publications workflow and flat-planning, review and approval or integration with other software and apps.

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Seamless integration with Adobe Creative Cloud

Typical users of Adobe InDesign

Graphic designers and design studios

Graphic designers are the primary users of Adobe InDesign. They utilise the software to create visually captivating layouts, design graphics, and incorporate typography into their projects.

Design studios that specialise in print materials, such as brochures, magazines, and books, heavily rely on InDesign for their production workflows.

Publishers and publishing professionals

Publishers, including book publishers, magazine publishers, and newspaper publishers, extensively use Adobe InDesign for their content creation and layout needs.

Editors, production managers, and other publishing professionals use InDesign. It helps manage editorial workflows, and import and format text.

Marketing and advertising agencies

Marketing and advertising agencies utilise Adobe InDesign to create marketing collateral, such as brochures, flyers, posters, and advertisements.

InDesign enables agencies to design visually appealing layouts, incorporate branding elements, and create compelling materials to engage target audience.

Corporate communication and branding teams

Corporate communication departments and branding teams use Adobe InDesign. It helps them create professional-looking documents, such as company reports, presentations, annual reports, and brand guidelines.

InDesign's precise typographic control and layout capabilities allow these teams to maintain consistency in design and branding across various materials.

Educational institutions and instructional designers

Educational institutions often use Adobe InDesign. This includes schools, colleges, and universities. They use software to create educational materials such as textbooks, workbooks, and course materials. They also incorporate the software into learning programs.

InDesign's precise layout control and support for multiple languages make it suitable for managing diverse and multilingual content.

Freelancers and independent designers

Freelancers and independent designers, including graphic designers, illustrators, and layout artists, use Adobe InDesign to create and deliver client projects.

InDesign's versatility and comprehensive feature set make it a valuable tool for freelancers working across various industries and design disciplines.


Adobe InDesign is an industry leader in desktop publishing software. It offers a range of features and tools to help content creators create beautiful publications. It caters to a wide range of users across various industries and professional roles.

Adobe InDesign is an essential tool for content creators, designers, and publishing professionals worldwide. This is due to its powerful features, precise typographic control, and seamless integration with other Adobe Creative Cloud applications.

It has precise layout control, typography options, seamless integration, and extensibility. Together, these features make InDesign an invaluable tool. Embrace the power of Adobe InDesign and unlock creative potential in the world of content creation.

Say hello to perfectly streamlined print production, arrange a free trial of GoPublish.

Frequently Asked Questions (FAQs)

How much does Adobe InDesign cost?

Pricing starts from around £20 per month.

Is there a free trial of Adobe InDesign available?

Adobe offers a 7-day free trial. The trial is of the full official application.

Can I import text from other word processing software into Adobe InDesign?

Yes, Adobe InDesign supports the import of text from various word processing software, such as Microsoft Word or Google Docs. You can copy and paste the text directly into InDesign or import the text file itself.

Can I export my Adobe InDesign documents to different file formats?

Yes, Adobe InDesign offers multiple export options to cater to different publishing needs. You can export your documents in a variety of formats. These include PDF files, e-book formats like EPUB, web formats like HTML, and interactive formats like SWF (Flash).

Is Adobe InDesign available for different operating systems?

Yes, Adobe InDesign is available for both Windows and macOS operating systems. You can install InDesign on computers running either operating system.

These FAQs answer common questions about Adobe InDesign. Consult Adobe's official website or contact their support for the most up-to-date information on pricing, features, and usage. Adobe.com

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