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Flat Planning Process

Cutting through the sales drama when planning publication layouts

‘Can I sell this space or not?’ What a question. It’s dangerous. Especially when advertising sales team personalities are involved. Avoiding any conflict in the sale of page content is massive for any ad team to be happy and successful. More precisely, it requires the flat plan layout of the publication to be open and […]

Categories
Flat Planning Process

How to streamline the design process for printed publications

A battered folder disappears into the depths of the office. Then, when you actually find it, it’s full of crumpled bits of paper with spillage stains all over them. Enough of the manual paper plans already. Get past it. Yes, flat planning for printed publications is an age-old process that requires careful management and ownership. […]