‘Can I sell this space or not?’
What a question. It’s dangerous. Especially when advertising sales team personalities are involved.
Avoiding any conflict in the sale of page content is massive for any ad team to be happy and successful.
More precisely, it requires the flat plan layout of the publication to be open and accessible and with the content bang up to date, so everyone knows what the score is.
It sounds like child’s play but this still poses a problem where no central system or real-time workflow is in place.
The flat plan is viewable by the whole team in a visual grid layout. Each page is clearly labelled with the content type – so for example Advertorial or Advert – so the team instantly knows which pages are marked as sellable.
Client name labelling tells the sales team who has reserved the space, how much they are paying and tracks all the reference and PO numbers for the order.
To keep things flexible, GoPublish has user roles which can be assigned to each team member. These open up or restrict user access and their responsibility within GoPublish.
For example, only an administrator has the ability to drag pages around the plan and relocate content to a different position.
Let’s take a scenario where a double-page advertorial spread is being promoted up from pages 15-16 to a new position at pages 3-4.
This causes a domino effect across the flat plan, as it relegates the content previously at 3-4 to a lower priority position.
The sales user role has this permission locked down, so the ad team cannot jump in and start moving their own client’s content around the flat plan and start World War 3 in the process.
Anyway, GoPublish solves this with its simple interface, keeping issues and publications pulsing with the best possible content and client revenue.
Sales teams can just get on with generating it.